You Are Not Alone... Our Team of Natural Fertility Specialists are Here to Help.

The Natural Fertility Shop was founded in 2007 to help couples around the world realize their dream of becoming parents. Since then we have grown into the largest natural fertility resource and online shop in the world. With over 1500 pages of natural fertility guides and resources on our information site ( as well a large selection of quality products (, we are focused on our customers having access to the best natural fertility education, empowerment and support.

We started the online shop after we realized many natural fertility products and supplements are hard to find and couples wanted access to all the fertility options available to them.

Here at the Natural Fertility Shop we are 100% focused on helping you during your journey towards parenthood. We have expert staff and knowledgeable customer service here to help you every step of the way. Our products are hand selected or formulated by our Natural Fertility Specialists and are of the highest quality available.

Meet Our Team

Hethir Rodriguez
C.H., C.M.T.
Founder & President
Hethir Rodriguez - Founder and President

  • Holistic Healthcare Practitioner for over 20 years
  • Certified Herbalist since 1999 specializing in women's health and natural fertility.
  • Bachelor's of Science in Holistic Nutrition specializing in preconception nutrition and cleansing.
  • Massage Therapist specializing in Fertility Massage, Fertility acupressure, and reflexology.
  • Certified Birth Doula through DONA
  • A Member of the American Botanical Council, American Herbalist Guild and Plant Savers United.
  • Believer in natural remedies for best results.
  • Person dedicated to seeking and delivering the truth about natural fertility, reproductive health, and the value of conscious conception.

Hethir Rodriguez is the Founder and President of Natural Fertility She has been a Certified Herbalist for over 19 years, holds a Bachelors degree (BS) in Nutrition Sciences and is a Certified Birth Doula and Massage Therapist specializing in fertility massage. Since founding Natural Fertility in 2007, Hethir has written and co-authored over 1200+ articles on Fertility; and her research, articles, and guides have been read by over 40,000,000 people. Hethir has dedicated her life to helping provide a source for high quality, research based information and support for those on their journey to becoming parents.

A note from Hethir: I have dedicated my life to helping others improve their health and well-being. My goal with Natural Fertility is to create a source for high quality, research based information, while also keeping it simple and easy to understand. I have seen too many women misinformed that there are no options or solutions to their fertility issue. Improving your fertility and bringing your body into abundant health is simply a matter of consistently doing the most important things for your personal situation. Together I hope we can help make the dream and hope for a beautiful baby a reality for all families. Like life, the path to motherhood is a journey, so let's enjoy every step along the way!

Elizabeth Willett - Senior Herbalist

Elizabeth Willett
Senior Herbalist
Hello everyone! My name is Elizabeth Willett and I am Senior Herbalist with the Natural Fertility Company. I received my Bachelor of Science in Mass Communications [News/Editorial] in 2000 from Minnesota State University, and received my Master of Arts degree (MA) in Holistic Health Studies with a specialization is herbalism from St. Catherine University in St. Paul, MN in 2010. I currently have 10+ years of study in Eclectic herbalism, years of self-taught wellness knowledge and over 14 years of customer service experience, in addition to a love of nutrition, gardening, foraging and wild harvesting plants, my two sons and husband, and my three dogs (two Beagles and a Beagle/Border Collie mix who looks just like a Beagle)..

I believe in order to be well and heal we need to look at our health from a holistic perspective – with the belief that our health is influenced by the interconnection of our physical body (including our emotions and thoughts), our spiritual beliefs and rituals, cultural identity and practices, the community of which we are a part, and our environment; all of these things working together to lead us to overall health and well-being. I am honored to a part of this team of passionate individuals and it is my commitment to be available to share with you what I know, to answer any questions that I can and to simply be here to listen.

Anna-Marija Helt - Clinical Herbalist

Anna-Marija Helt
Clinical Herbalist

Marija spent nearly 15 years as a research scientist, with a focus on cancer and infectious disease. She received her doctoral degree in microbiology at the University of Washington School of Medicine while studying cancer-promoting mechanisms of human papillomavirus, the primary cause of cervical cancer. Her postdoctoral research on dengue virus was conducted in the School of Public Health at the University of California at Berkeley. She was an infectious diseases trainee at the UW Center for AIDS and STD and an infectious diseases fellow through UC San Francisco Division of Infectious Diseases. Marija has been studying herbs and essential oils intensely for the past 10 years, training at the Ohlone Herbal Center in Berkeley, with Kathi Keville in Grass Valley, CA, with Dawn Zaft in Santa Rosa, CA , with Rosemary Gladstar through her distance learning program and at the California School of Herbal Studies for multiple classes. Marija's focus as an herbal practitioner is a low-tech, simple and holistic approach to health that incorporates both traditional herbal knowledge and the latest scientific research.

Sarah Abernathy - Certified Herbalist

Sarah Abernathy
Certified Herbalist

I’m so very excited to become part of the Natural Fertility team! I’ve worked in the field of natural foods and herbalism for over 20 years. I’m a published author (millions of copies sold), certified herbalist, and health and wellness consultant. I received my Bachelor’s Degree in English from St Mary’s College in 1993, and graduated from Professional Herbal Studies at the East West School of Herbology in 2005. Working with women on their journey to wellness is my passion! I love to share what I’ve been blessed to learn from naturopaths and other herbalists over the years. We all need to take a measure of responsibility for our own health. I feel our healing tools are all around us. Further, your body is intelligent and knows what it needs to thrive. Are you listening to what your body is telling you? Your body needs a good lifestyle with quality whole foods, pure water, exercise, and plenty of rest. Herbs, in particular, are healing essences that the body can use to support its natural functions and balance itself. In addition, I never take for granted the mind-body connection, our spiritual well-being and the role of stress in health. Taking care of your mind and body is easier said than done in today’s world. My own research into natural fertility started nearly ten years ago. Working with many women and experts in the field, I found many fertility problems are improved through lifestyle changes, use of supportive herbs and supplements, and increased education about you and your partner’s fertility status. I’m thrilled to be able to share what I’ve learned and to learn from your stories, too. I am here to support and guide you wherever you may be on your journey.

Natalie Martzolf - Shop Manager

Natalie Martzolf
Shop Manager

It is with great excitement that I find myself writing a bio as a part of this dynamic team. I have been working in the natural products industry for 15 years. My humble beginnings were with a small family owned health food store in Columbia, Mo. Fresh out of college I was eager to continue my education outside of the classroom and this was the perfect place to explore my innate desire to learn all I could about alternative therapies. As I look back on my years there I realize how foundational and eye opening the experience really was. Working with customers to trouble shoot their health challenges and seeing results from using natural therapies was the most rewarding aspect of my time there. It ignited a passion and a direction in my life that I had yet to realize.

After over 13 years of service in the natural products sector it was time to change gears. Motherhood was calling and I was finally ready to answer the call. My journey towards motherhood was not an easy road. Faced with a variety of challenges I had come to the point of giving up. I believe that letting go helped to relax my mind, body, and spirit opening me up to conception. Who knew trying to conceive could be so stressful? If only I had known about Self Fertility Massage then!

I believe my past has prepared me for this next journey working with the Natural Fertility Shop. I am excited to continue helping people realize their dreams and goals in a very real and healthy way! I am grateful for the opportunity to serve you.

Sonia Anselmo - Customer Care Specialist

Sonia Anselmo
Customer Care Specialist

Hello! My name is Sonia Anselmo. I am a Customer Care Specialist for the Natural Fertility Shop. I am honored and thankful to be part of such an amazing team! I have been working in the natural products field for over a decade. It all started at a small health food store in Rochester, New York. After growing with the store for eight years, I had the opportunity to move to Southern California and represent supplements in health food stores throughout the state. I have many years of customer service experience and I look forward to assisting you. I am happy and eager to help you on your fertility journey as best I can.

I like to eat healthy food (vegetarian) and enjoy exercising regularly for physical and mental health. I love to spend time with my boy, Francis, especially out in nature. I also like working with my hands; sewing plush creations, sculpting dolls with clay, and tie dye are my current favorite crafts.

If you have any questions don't hesitate to ask. You can contact us here.

Medical Advisory Team

Kimberly Langdon
Kimberly Langdon M.D., OB/GYN
Kimberly Langdon M.D. is a University-trained obstetrician/gynecologist with 19-years of clinical experience. She delivered over 2000 babies to mothers in a suburban Midwestern community. Beside obstetrics, she specializes in gynecologic diseases such as menstrual disorders, infertility diagnosis and treatment especially pertaining to tubal blockage and polycystic ovarian syndrome (PCOS). Dr. Langdon established office-based, minimally invasive gynecologic surgery practices including NovaSure and ThermaChoice uterine ablation for excessive menstrual bleeding, hysteroscopies, IUDs, ultrasounds, Vaser Liposelection, and consulted on many complicated gynecologic conditions.

Her OB/GYN practice was dedicated to solving complex cases of pelvic pain, menopausal issues, hormone replacement therapies-including natural or bioidentical hormones. Dr. Langdon likes to tell her patients, “Everything we need to cure or prevent disease is right here on earth. We just have to find out where they are”.

Dr. Langdon is Founder of Coologics, Inc. “The Self-Health Company” and the inventor of six patent-pending medical devices for both life-threatening and non-life-threatening conditions for both OTC and Office-based uses. This technology is the first and only non-chemical method for treating microbial infections that work faster and more effectively than current drug-based therapies. She enjoys researching and writing on medical topics.

Education: The Ohio State University College of Medicine M.D. Residency OB/GYN, Obstetrics and Gynecology, 98th percentile C.R.E.O.G. National Proficiency Test 1991-1995 The Ohio State University College of Medicine Doctor of Medicine (M.D.), Medicine 1987-1991 Honors in Obstetrics and Gynecology, Rural Obstetrics and Gynecology, Pediatrics, Behavioral Medicine, Letters ofCommendation in Neurology, Internal Medicine, Outstanding Student in Obstetrics and Gynecology

Christine Traxler
Christine Traxler M.D., OB/GYN
Christine Traxler M.D. is a professional medical writer, authoring multiple books on pregnancy and childbirth; and has written 1000’s of medical, health, and wellness articles. As a writer and editor, she also writes textbooks and coursework for medical students and other healthcare providers, with a predominance of writing on general medical topics and premedical scientific topics.

Dr. Traxler began her formal education at the University of Minnesota College of Biological Sciences where she majored in biochemistry and graduated in 1981 with summa cum laude honors. Dr. Traxler then entered the University of Minnesota Medical School and graduated in 1986 with her medical doctorate degree. Dr. Traxler has worked with patients in Minnesota for over 20 years, and treated thousands of women during her tenure as a physician at Minnesota Valley Medical Center Hospital and Clinic.

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